Thursday 2 December 2010

Article for double page spread

Ulterior Motive-Exclusive Interview
Ulterior motive burst on to the rock scene in 2008 and they haven’t looked back since. In only 2 years they have released a debut album that has shocked the music world, won best British newcomer of 2009 and are heading out on their debut tour later this year. Not only that but in august they will finish off the year in style, performing at Reading and Leeds festival.
Only two years ago these two were unknown in the music world and could only dream of being in the spotlight in front of millions. They became famous overnight and   struggled with the pressure. They are never out of the public eye and unwanted paparazzi coverage nearly pushed them over the edge.  Their success has surprised many critics and inspired amateur bands across the country to push for the big-time. We caught up with them at their recording studio in Camden as they begin to record their new Album!
You’ve become a worldwide hit in only 2 years! How did it all begin?
We knew each other from school and were all brought up in London. We were in a band at school but when we left school we lost contact. We hadn’t spoken for years when I got a phone call from adam and he wanted to meet up. We decided that we would form a band in our spare time
 So did you ever believe you would get this far? No.  We never took it seriously at first,it was just a hobby.I knew a few people in the industry and was able to get us In contact with a recording label. I didn’t think anything would come of it but one day I was on the tube heading home when I got a call. They wanted to sign us up.
Was it that easy? Of course not! At first money was short and we were not sure that we would ever make it. The record label were so supportive and we have to thank them for our success. It’s all down to our hard work and the passion we have all put into making this band a success
How difficult has it been to deal with all the media attention?
Well obviously it wasn’t easy. There have been points where it has been difficult to keep our feet on the ground and remain ourselves. The first album was such a hit and we were appearing in the media every day. We felt under such strain to please fans. We had many critics at first and that was hard to deal with. Everything we did was picked at. We were under pressure from the record label to be successful.

The new album “just the beginning” is out in late January next year. It promises to be a huge success. “ Its sounding heavier than the last album. We wanted to experiment with sounds” It will be a new twist on the genre of rock and is set to be a world wide phenomenon! “We are sure it will be even better than the first album” .Vertigo will keep you up to date with the progress and bring you all the latest news on the album

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